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Sports Business Daily

NFL Minority Hiring Remains Hot Issue . Fritz Pollard Alliance comes out disappointed in progress, lack of change from Rooney Rule.

Actived: Wednesday Jan 20, 2021

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Events and Attractions - Sports Business Daily

Stronach Group-owned wagering service Xpressbet "set up a Betting 101 explanation tent, and handed out coupons for a free $10 bet voucher to as people entered the Infield" (BALTIMORE SUN, 5/20). Also in Baltimore, Brittany Britto noted Preakness-goers "reported waits as long as two hours to get into the annual horse-racing event Saturday

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PayPal much more than a patch for Phoenix Suns

The PayPal mobile wallet will store loyalty and allow for the tokenization of credits and coupons, which will lead to payments being made in and outside of the arena to other partners. Mobile pay at concessions, merchandise and parking. Mobile express ordering. Suite express ordering.

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MARKETPLACE ROUND-UP

NFL Not Moving Trade Deadline Off Of Election Day Franchises. Colts Get Go-Ahead To Host Up To 7,500 Fans In Week 3 Game The promo, which runs through September, also includes coupons for discounts on EA Sports titles (EA Sports).America True, the S.F. Yacht Club's America's Cup 2000 challenger, has inked Itronix as its exclusive

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Preakness Attendance, Total Handle Hurt By Rainy, Muddy

Stronach Group-owned wagering service Xpressbet "set up a Betting 101 explanation tent, and handed out coupons for a free $10 bet voucher to as people entered the Infield" (BALTIMORE SUN, 5/20). Also in Baltimore, Brittany Britto noted Preakness-goers "reported waits as long as two hours to get into the annual horse-racing event Saturday

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Sales Sluggish For Dick's Sporting Goods To Start '15

Net sales rose 10.9% to $2.2B, although officials said that the sector "saw a lot of promotions and coupons over the holiday period." Golf Galaxy reported "same-store sales down" 7.1%, compared to a 3.8% increase at the Dick’s stores.

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One team’s effort to know its fans and keep them coming back

The traditional flex-book approach would enable the buyer to purchase a coupon book and bring two or more other people and possibly attend a high-profile game such as the Yankees or the Red Sox. In some cases, the flex book was used to redeem all of the coupons for one high-demand game.

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Everybody loves bobbleheads

These efforts call for team employees to hand out discount coupons to fans that they can redeem with an off-site sponsor. In addition, advertised concessions-discount promotions were down 25 percent. Fireworks were the most common non-giveaway promotion, as has been the case every year since at least 2005, with 22 clubs hosting a total of 186

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Marketing and Sponsorship

Leagues and Governing Bodies. The moves that drove NASCAR MLB eyes revenue boost from larger postseason Events and Attractions

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Cheers To This: Sporting KC, Boulevard Brewing Ink New Co

The MLS team and the brewery are “lining up a variety of cross-promotional initiatives this year” from a billboard outside Boulevard’s plant “to posters with the Sporting Kansas City 2012 schedule in bars and restaurants to inserting $5 ticket discount coupons in 40,000 cases of Boulevard.”

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Coast to Coast: IronPigs add overhang seating

The program, which was created in 2008, awards fans experiencing financial hardships lower-level season tickets to attend Diamondbacks games at Chase Field. Some ticket packages may include parking passes and food concession coupons.

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